# GrowFleet clipping campaign - clipper brief

**Read all of this before you post.** Clips that break a rule below are rejected and earn nothing.

## What GrowFleet is

GrowFleet is a UK built AI marketing team for small businesses (cafes, barbers, salons, gyms, pubs, trades and more). Every morning it drafts the day's posts in the owner's brand voice, makes the creatives and videos, and can run their ads. The owner controls approval: approve each post, or switch on auto-approve and the daily posts publish themselves. Posts go out to 8 networks: Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest and Google Business Profile.

- Website: **growfleet.ai/clip**
- Handle: **@growfleet**
- Who we want to reach: **UK small business owners** who are too busy to keep their socials going.

## Lead feature: Content Drop

If you clip one feature, make it this: one link or QR code, and customers send their media straight to the business. No app. No login.

- Aim for at least half your clips on Content Drop.
- Start from the ready-made ads in `07-content-drop-ads-9x16` or walkthrough block 6 (1:35.9 to 1:52.4).
- Hooks that work: "Your customers are already filming your business." / "One QR code. Customers send their videos. No app. No login."

This is a priority, not a rule: clips about other features are still approved and paid.

## How you get paid

| Setting | Value |
|---|---|
| Rate | **$2 per 1,000 views**, counted on approved clips only |
| Max per clip | **$150** (75,000 views) |
| Minimum to earn | **$3** (1,500 views) |
| Platforms | TikTok, Instagram Reels, YouTube Shorts |
| Clip length | 15-60 seconds |

## Before you submit (all required)

1. **Right audience.** Post from an account about business, entrepreneurship, side hustles, marketing, AI tools or small business life. We don't accept meme, gaming, gossip, adult, political, gambling or crypto pages.
2. **Show us your audience.** Attach a screenshot of your account's audience locations (last 28 days). At least **60% of your audience must be in the UK, Ireland, US, Canada, Australia or New Zealand combined**, and we favour accounts with a strong UK share.
3. **Label it as an ad.** UK law (ASA/CMA) and the platforms require this:
   - Start the caption with **#ad**. Not #sp, #collab or "thanks to".
   - Show **"Ad"** as on-screen text for the first 3 seconds, inside the safe zone.
   - Turn on the platform's paid label: TikTok **"Content disclosure > Branded content"**, Instagram **"Add paid partnership label"**, YouTube **"My video contains paid promotion"**.
4. **Label the AI.** The presenter in the walkthrough is an AI avatar and the b-roll people are AI-generated. If your clip uses either, turn on TikTok's **"AI-generated content"** label, Instagram's **"AI info"** label, and YouTube's **"Altered or synthetic content: Yes"**.
5. **Make it your own edit.** Don't re-upload a kit file unchanged. Write your own hook text, captions and framing, and cut in screen recordings or b-roll. TikTok and Instagram bury exact reposts, and so do we.
6. **Burn in captions** that match the audio word for word.
7. **Open on the hook.** The first words land in the first 2 seconds, with no intro, logo sting or "wait for it".
8. **End frame.** Show **growfleet.ai/clip** on screen for the last 2 seconds. You can use the silent outro card in `05-brand-logos-and-outros`.
9. **Tag @growfleet** where the platform allows it.
10. **Sound.** Use the clip's own voice audio, or tracks from the platform's commercial music library only. No chart music. The branded-content toggle limits you to commercial sounds anyway.
11. **Keep it up.** The post must stay live and public for at least 30 days.

## Instant rejection

- No #ad, no "Ad" text on screen, or no paid-partnership toggle
- Bought views, bots, engagement pods, follow-for-follow, or giveaways for engagement
- The same file posted unchanged across several accounts
- Unblurring, cropping around or recreating any private detail in the screen recordings
- Pretending to be a GrowFleet customer or business owner when you're not. Talk as yourself ("I found...", "This is..."). Fake testimonials are illegal in the UK.
- Any line from the "Never say" list below

## Say this (all true, use freely)

- It drafts tomorrow's posts every morning, in your brand voice, set for your best times to post.
- You control approval: approve each post, or switch on auto-approve. You can still recall any scheduled post.
- One tap sends a post to all 8 networks, each in its own native size.
- Ideas Bank: ready-to-post ideas in your own voice, and the autopilot always picks one you haven't posted before.
- Creative Studio: 13 tools in one place, including AI video with captions.
- Content Drop: share one link or QR code, and customers send their media straight to your library. No app. No login.
- Scan a menu, price list or catalogue and get a whole campaign built from your real items and prices.
- Analytics in plain English, plus Flo, the AI marketing lead, which tells you what to do next.
- Every comment, message and review in one inbox, with replies drafted. Nothing is sent until you click.
- Ads arrive paused with a daily budget cap. Nothing spends a penny until you say go.

## Never say

- **Any price or offer:** no pounds or dollars, "free", "free trial", "discount", or codes
- **Results we can't promise:** "more customers", "more bookings", "more leads", "more sales", "grow your revenue", "double your...", "guaranteed"
- **"Best", "No.1"** or any made-up number or statistic
- **Competitor names:** Canva, Hootsuite, Buffer, ChatGPT and so on
- **"Nothing posts without you"** or "approval can't be switched off". Auto-approve exists, so say "you control approval".
- **"He" or "she" for Flo.** Flo is an AI and is always "it".
- **Any link** other than growfleet.ai/clip

## Hooks you can use (or write your own that stay true)

1. What if your marketing ran itself, and all you did was press approve?
2. Imagine waking up to tomorrow's posts, already written.
3. What do I post today? You'll never ask that again.
4. No designer? No problem.
5. Your customers are already filming your business.
6. Got a menu? Scan it. Get a whole campaign.
7. Most analytics need a degree to read. Not these.
8. Ready for ads, without the fear of a runaway budget?
9. Run the business. Not the feed.
10. Shop shuts at seven. You're still writing tomorrow's post at ten.
11. Small business owners: stop posting into the void.
12. I found an AI that drafts a small business's posts every morning.
13. One QR code. Customers send their videos. No app. No login.
14. It writes your posts in your brand voice while you work.
15. Every comment, message and review in one inbox, replies already drafted.
16. Ads that arrive paused, with a daily cap. Nothing spends until you say go.

## What's in the kit

| Folder | What it is | How to use it |
|---|---|---|
| `01-full-source-videos` | The 3-minute app walkthrough (AI presenter over the real app), 9:16 and 16:9. Voice only, no music. | Your main source. Cut one feature per clip. |
| `02-precut-feature-clips-9x16` | Our own 10 cuts, one per feature | Reference only. Don't post them unchanged. |
| `03-app-screen-recordings-16x9-silent` | Real screen recordings of the app, private details already blurred | B-roll for "here's what it looks like". |
| `04-ai-broll-9x16-no-text` | 5-second AI clips: owners busy on their phone ("before") and calm ("after") across 18 trades, plus customers filming, cafes and event scenes | Pain and payoff shots. Needs the AI label. |
| `05-brand-logos-and-outros` | Logos and a silent 6-second end card in 9:16, 1:1 and 16:9 | End frame. |
| `06-transcripts` | Walkthrough captions (.srt) and full transcript | Word-perfect captions. |
| `07-content-drop-ads-9x16` | Finished Content Drop ads: customers and guests filming, scanning one QR code and sending their media straight to the business | Cut them up, react to them or add your own hook. Don't post them unchanged. Some show a working GrowFleet QR code: leave it as it is. |
| `MANIFEST.csv` | Every file with its length and size | |

## Ready-made clip ideas from the walkthrough

Timecodes are from the full walkthrough and are the same in every size. Each block opens on its own hook and stands on its own.

| # | Feature | Opens with | In | Out |
|---|---|---|---|---|
| 1 | Overview + Flo | "What if your marketing ran itself, and all you did was press approve?" | 0:00.0 | 0:18.0 |
| 2 | Social Autopilot | "Imagine waking up to tomorrow's posts, already written." | 0:18.0 | 0:33.5 |
| 3 | Approval control | "You control approval." | 0:33.5 | 0:57.4 |
| 4 | Ideas Bank | "What do I post today? You'll never ask that again." | 0:57.4 | 1:15.9 |
| 5 | Creative Studio | "No designer? No problem." | 1:15.9 | 1:35.9 |
| 6 | Content Drop | "Your customers are already filming your business." | 1:35.9 | 1:52.4 |
| 7 | Campaigns + Commerce | "Got a menu, a price list or a product catalogue? Scan it." | 1:52.4 | 2:14.5 |
| 8 | Analytics | "Most analytics need a degree to read. Not these." | 2:14.5 | 2:28.5 |
| 9 | Inbox + Outreach | "Every comment, message and review, from every account, in one inbox." | 2:28.5 | 2:43.6 |
| 10 | Ad Engine | "Ready for ads, without the fear of a runaway budget?" | 2:43.6 | 3:02.1 |

Edits that work well:

- **Pain then fix:** a 2-second "before" b-roll (owner busy on their phone) with your hook on top, then the walkthrough block.
- **Reaction:** you on camera reacting to one feature, with the walkthrough or a screen recording beside you. Say it as yourself.
- **Combos (35-45s):** blocks 2 + 3, 4 + 5, 6 + 7, or 9 + 10.

**Safe zone (9:16, 1080x1920):** keep all text inside x 90-940 and y 220-1470. The bottom ~450px and the right ~140px are covered by the platform's buttons.

## Caption templates

Start every caption with #ad. Hashtag limits: TikTok and Instagram 5 max (counting #ad), YouTube Shorts #Shorts plus 2-3.

- **TikTok / Reels:** `#ad Tomorrow's posts, already written in your brand voice. You just press approve. growfleet.ai/clip #GrowFleet #SmallBusinessUK #AIMarketing`
- **YouTube Shorts title (70 characters max):** `#ad This AI drafts a small business's posts every morning #Shorts`