Independent research, one honest owner
The GrowFleet Index is an open research project on how UK small businesses market themselves.
Who publishes this
The GrowFleet Index is published by Apps 365 Ltd, the UK company behind GrowFleet. We run three sites, and we are open about all of them: growfleet.ai is our product, growthfleet.ai compares GrowFleet with other tools, and growfleet.io (this site) is our independent research and tools. Same company, three clear jobs.
How we build the Index
Every figure on this site is compiled from publicly available research and attributed to its source. Where a figure is UK-specific we say so; where only global or US data exists we label it. We do not invent numbers, and we do not present third-party research as our own proprietary data. Where we cannot verify a figure, we leave it out.
Why it is free
Because the honest answer to "how do I keep up with all this marketing" is usually "get it done for you". The Index shows the gap; GrowFleet closes it. That is the only thing we are selling, and there is exactly one soft link to it on each page.
- Markel Direct survey (Censuswide, n=501 UK small business owners and tradespeople) (2026) – source
- ONS Annual Survey of Hours and Earnings (ASHE) 2025 (2025) – source
- Simply Business, 2026 SME Insights Report (1,842 UK small business owners) (2026) – source
- Buffer, Engagement in 2025 (2025) – source
- Buffer, Consistent Posting Study (100,000+ users, 26 weeks) (2025) – source
- Buffer, How Often to Post on Social Media (2026) – source
- WordStream by LocaliQ, Search and Facebook Advertising Benchmarks (2026) – source
- Unbounce Conversion Benchmark Report (41,000 landing pages) (2025) – source
- ActiveCampaign, 13 Hours Back Each Week (Talker Research) (2025) – source
- Canva, State of Marketing and AI Report 2025 (2025) – source
- CoSchedule, State of AI in Marketing 2025 (2025) – source
- Sprout Social, Best Times to Post (2025) – source
- The SME Marketing Playbook, via SME Business News (2025) – source
- Glassdoor UK, Social Media Manager salary data (2025) – source
- DMA UK Marketer Email Tracker (latest official UK email ROI) (2019) – source
The GrowFleet Index compiles publicly available research. Every figure above is attributed to its source. It is a curated benchmark, not GrowFleet proprietary data.
What we are actually selling
One thing: GrowFleet, the done-for-you engine the Index points to. Here is what it looks like.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.