Marketing for home bakers, done for you
Turn every birthday cake and brownie box into proof that you are the baker people should message next.
You bake to order from your own kitchen, which means evenings of sponge and buttercream, weekend collections at the door and a phone full of order messages. With no shop front, your social feed is your shop window, but finding time to post is hard when the next order is already due. GrowFleet turns photos of your finished cakes into posts and short videos, keeps your order dates visible and shows people a proper business, not a hobby.
- With no shop front, if you are not posting, new customers simply do not know you exist.
- People message about a cake for this Saturday because nobody told them how far ahead you book up.
- The same questions about flavours, sizes, allergens and collection arrive again and again by message.
Backed by the GrowFleet Index – our benchmark of how UK small businesses really market.
What you get as a home baker
Your own private GrowFleet, working on your home baking business. You just approve with a tap.
Your kitchen, shown properly
Creative Studio turns your phone photos of finished cakes into clean, branded posts and short videos, so a cake that took all evening gets the attention it deserves.
Order dates people can see
GrowFleet posts regular reminders of how far ahead you are booking, which dates are left and how to order, so busy weekends and holidays are no surprise to your customers.
Answers before they ask
Posts that explain your flavours, sizes, allergen information and collection or delivery details cut down the back-and-forth, and help new customers feel sure before they message you.
Approve while the sponges cool
Everything waits in one approval queue and you approve with a tap between bakes. On the done-for-you option, GrowFleet handles the research, writing, design and editing too.
Posts worth showing off
A few of the things GrowFleet would create and schedule for you:
- Buttercream piping close-up in 15 seconds
- How far ahead to order a birthday cake, and why
- Flavour menu card with the allergen notes for every cake
- Boxing up this week's brownie orders for collection
- One celebration cake from bare sponge to finished, start to end
In tune with your year
It plans around the moments that matter for your trade:
- Mother's Day: cupcake and brownie boxes, with order deadline posts going out in good time.
- Wedding and graduation season: celebration cake galleries and reminders to book early.
Buying food from a home kitchen takes trust, so real photos of your own bakes, clear allergen information, honest reviews and, if you are registered with your council, your food hygiene rating matter most.
How it works
Send your details
Your name, email and your website or social handle. Takes under a minute.
See your first week, free
We reply with real sample posts for your home baking business, real numbers and an honest view on fit. No card.
Approve and grow
Give it the nod and GrowFleet keeps you visible while you stay on the work.
Questions from home bakers
Should I show my food hygiene rating on social media?
If you are registered with your council and have been inspected, showing your rating is a simple way to reassure people buying food made in a home kitchen. GrowFleet can include it on your posts alongside your allergen information.
How do I stop getting last-minute cake orders I cannot take?
Tell people early and often how far ahead you book. Regular posts showing your order deadlines and remaining dates help set expectations before anyone messages. GrowFleet schedules these around busy weekends and holidays for you.
Also for your line of work
Ready when you are
See what your first week of posts would look like, free and with no card.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.