Marketing for childminders, done for you
Show parents the warm, busy days in your setting through crafts, meals and play, not children's faces.
Your day starts before the first drop-off and runs past the last pick-up, with meals, naps, outings and learning journals in between. Parents looking for childcare want to see a safe, happy home setting, yet you cannot simply photograph the children and post it. So your marketing stalls, even when a space is about to open. GrowFleet builds posts around what you can share, the craft table, the garden, the week's menu and your routines, so parents get a real feel for your setting.
- From early drop-off to late pick-up you are with the children, so there is no quiet moment to post anything.
- Safeguarding rightly limits what you can photograph, which leaves you unsure what to share at all.
- A space opens when a child starts school, and you need local parents to know before it sits empty.
Backed by the GrowFleet Index – our benchmark of how UK small businesses really market.
What you get as a childminder
Your own private GrowFleet, working on your childminding business. You just approve with a tap.
Ideas built around safeguarding
Posts lean on things you can share safely, finished crafts, messy-play trays, the garden, snack plates and outing spots. Leave children's faces and identifying details out unless parents have given written consent.
Show parents your routines
Posts explain a typical day, meals and snacks, outings, quiet time and how you keep families updated, so a parent choosing childcare can picture their child settled with you.
Let families know when a space opens
When a place is coming up, GrowFleet posts it across your networks and your Google Business Profile, and if you offer funded places it says so clearly, so local families hear in good time.
Check it all at nap time
On done-for-you, GrowFleet researches, writes and designs everything. You look over each post in one queue and approve with a tap, so you stay in charge of what parents see.
Posts worth showing off
A few of the things GrowFleet would create and schedule for you:
- Finished crafts from this week, photographed with no faces in shot
- What a typical day looks like in your setting, from breakfast to pick-up
- The week's snack and lunch menu, plated up and ready
- A tour of your play space and garden before the children arrive
- A 'space available from September' post for local parents
In tune with your year
It plans around the moments that matter for your trade:
- Summer: posts about spaces opening up as older children get ready to start school in September.
- Autumn: leaf printing, puddle walks and harvest snacks, shown through tables, trays and wellies.
Parents look first for your Ofsted registration, or the equivalent where you are, plus paediatric first aid and reviews from other families. Show those clearly and let the setting, not the children, show the care you give.
How it works
Send your details
Your name, email and your website or social handle. Takes under a minute.
See your first week, free
We reply with real sample posts for your childminding business, real numbers and an honest view on fit. No card.
Approve and grow
Give it the nod and GrowFleet keeps you visible while you stay on the work.
Questions from childminders
What can a childminder safely post without showing the children?
Plenty. Finished artwork, activity set-ups, the garden, meals and snacks, outing destinations and your own face all work well. Keep children's faces, names and school uniforms out unless parents have given written consent.
Should I mention funded hours in my marketing?
If you offer funded places, yes, say so plainly and keep it up to date, because it is one of the first things many parents check. If you do not, focus on your hours, the ages you care for and what a day with you looks like.
Ready when you are
See what your first week of posts would look like, free and with no card.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.