Marketing for opticians, done for you
Show off the frames on your walls and remind locals their eye test is due, while you stay in the testing room.
An optical practice is two businesses under one roof: clinical eye tests in the back, and a frame wall out front that deserves to be seen. Between back-to-back tests, fittings, collections and repairs, nobody has time to photograph the new collection or post a reminder that it has been a while since someone's last test. GrowFleet turns your frames, your team and your everyday advice into steady posts, so the practice stays front of mind until people are ready to book.
- New frame ranges arrive and sit on the wall unseen, because nobody has a spare moment to style and photograph them.
- Customers lose track of when their eye test is due, and a chain's reminder often lands before yours does.
- Showing the personal, unhurried service you offer is hard in a feed crowded with high street chain adverts.
Backed by the GrowFleet Index – our benchmark of how UK small businesses really market.
What you get as an optician
Your own private GrowFleet, working on your optical practice. You just approve with a tap.
Every new frame, styled and shared
Snap the new arrivals on a tray and GrowFleet's Creative Studio turns them into branded posts and short videos, grouped by face shape, colour or designer, so your frame wall reaches people's feeds.
Gentle eye test reminders
Regular posts remind locals that a routine eye test is part of looking after their eyes, and point them to your booking link, without scare stories or medical claims.
Speak to parents about children's tests
Posts aimed at parents explain what a children's eye test involves and how to prepare, using frames or illustrations rather than children's faces unless you have written parental consent.
Your practice, handled
On the done-for-you option GrowFleet researches, writes, designs and edits every post and video, and you approve the lot with a tap between eye tests.
Posts worth showing off
A few of the things GrowFleet would create and schedule for you:
- New in: this season's frames styled three ways
- What happens during an eye test, from waiting room to prescription
- Contact lens care: five habits worth getting into
- Finding frames for your face shape, with our dispenser
- Children's eye tests explained, for parents
In tune with your year
It plans around the moments that matter for your trade:
- Back to school: reminding parents that a children's eye test is worth booking before term starts.
- Summer: prescription sunglasses and frame styling ideas for holidays and long days outdoors.
People trust an optician they can picture, so real photos of your team and testing room, genuine reviews and your GOC registration mentioned clearly build more confidence than stock images of glasses.
How it works
Send your details
Your name, email and your website or social handle. Takes under a minute.
See your first week, free
We reply with real sample posts for your optical practice, real numbers and an honest view on fit. No card.
Approve and grow
Give it the nod and GrowFleet keeps you visible while you stay on the work.
Questions from opticians
How can an independent optician compete with the big chains online?
By showing what makes you different: the people, the unhurried appointments, the frame choice and your local knowledge. Regular posts and an active Google Business Profile keep your practice visible when people search nearby, rather than leaving the field to the chains.
Is it OK for an optician to post eye health advice?
Yes, as long as it stays general and routine, like reminding people to book regular eye tests or look after their contact lenses. GrowFleet keeps clear of diagnosis and medical claims, and points anyone with a concern to book an appointment.
Also for your line of work
Ready when you are
See what your first week of posts would look like, free and with no card.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.