Marketing for domestic cleaners, done for you
GrowFleet keeps your cleaning business consistently visible to local homeowners, so you spend your time cleaning, not posting.
Most of your work comes from word of mouth and the local 'can anyone recommend a cleaner?' posts, but that only reaches so far. New clients need to see that you are trustworthy, reliable and worth letting into their home before they ever message you. A steady feed of tidy-home before-and-afters and happy-client shout-outs does that quietly in the background while you are out cleaning.
- You are on your feet cleaning all day, so there is never a spare moment to plan or write social posts.
- Almost all your work relies on word of mouth, which goes quiet the moment referrals dry up.
- It is hard to prove to a stranger online that you are trustworthy enough to hand a key to.
Backed by the GrowFleet Index – our benchmark of how UK small businesses really market.
What you get as a domestic cleaner
Your own private GrowFleet, working on your domestic cleaner business. You just approve with a tap.
Show up when neighbours search 'cleaner near me'
GrowFleet posts Google Business Profile updates for you, so your business is the local name that appears when someone nearby searches for a cleaner they can trust.
Never go quiet between referrals
It suggests a steady stream of post ideas and keeps a consistent posting rhythm, so you stay visible even in the weeks word of mouth slows down.
Polished posts without the faff
GrowFleet writes the caption and creates the on-brand image or short video, turning your everyday tidy-home wins into content that looks professional.
Hand the whole lot over
On a done-for-you plan, GrowFleet researches, writes and designs your posts and you simply approve them with one tap between jobs.
Posts worth showing off
A few of the things GrowFleet would create and schedule for you:
- Before-and-after of a kitchen or bathroom deep clean
- A 'what's included in a standard clean' checklist post
- A short reel showing a room going from cluttered to calm
- A regular client's testimonial about coming home to a spotless house
- A quick cleaning-hack tip, like the fastest way to shine taps or shift limescale
In tune with your year
It plans around the moments that matter for your trade:
- Spring cleaning season in March and April, when households book a deep refresh
- The pre-Christmas rush in November and December, when everyone wants the house guest-ready
For a cleaner, trust is everything, so real photos of your actual work and genuine client reviews matter far more than slick stock imagery.
How it works
Send your details
Your name, email and your website or social handle. Takes under a minute.
See your first week, free
We reply with real sample posts for your domestic cleaner business, real numbers and an honest view on fit. No card.
Approve and grow
Give it the nod and GrowFleet keeps you visible while you stay on the work.
Questions from domestic cleaners
How do domestic cleaners get new clients online?
Most new clients come from local Facebook groups, Google and recommendations, so the key is being visible and looking trustworthy in all three. Regular before-and-after posts and Google Business Profile updates keep you front of mind when someone nearby decides they need a cleaner.
How often should a cleaning business post on social media?
A consistent two or three times a week beats a burst followed by months of silence. A steady rhythm keeps you in local feeds and signals that your business is active and reliable.
Also for your line of work
Ready when you are
See what your first week of posts would look like, free and with no card.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.