Marketing for craft shops, done for you
Fill the feed with new yarns, finished makes and workshop dates, while you help someone pick the right needle size.
A craft shop is where people come to be inspired: a new delivery of yarn, a bolt of fabric that sparks an idea, or a workshop where a beginner finishes their first make. You spend the day advising, cutting fabric and restocking, and the posts that would show off all that colour rarely happen. GrowFleet turns your stock photos, customers' finished projects sent in by Content Drop and your workshop dates into posts and reels, so makers keep coming back.
- New yarns and fabrics arrive constantly, but there is never time to photograph them before the next delivery.
- Workshops need a steady drumbeat of posts, and one mention the week before is easy to miss.
- Customers finish wonderful projects with your supplies, but you rarely get to see or share them.
Backed by the GrowFleet Index – our benchmark of how UK small businesses really market.
What you get as a craft shop
Your own private GrowFleet, working on your craft shop. You just approve with a tap.
Makers' projects sent straight in
With Content Drop, customers and workshop groups send photos of their finished makes by a link or QR code, no app or login, and GrowFleet turns them into posts that celebrate your community.
Workshops promoted properly
Knitting circles, beginner sewing sessions and art classes get a planned run of posts and Google Business Profile updates, each pointing people to your booking link so seats are easy to claim.
New stock, shown in full colour
Creative Studio turns quick photos of new yarn bases, fabric bolts and paint sets into branded posts and short video, so makers see what has landed and start planning their next project.
Your say, one tap at a time
Choose done-for-you and GrowFleet researches, writes, designs and posts across 8 networks, and you approve each one with a tap while you measure out the next metre of fabric.
Posts worth showing off
A few of the things GrowFleet would create and schedule for you:
- New yarn delivery: squish-worthy colours just landed
- Customer make of the week, sent in by Content Drop
- Beginner's corner: what you need to start knitting
- Workshop recap: a sewing class's first finished tote bags
- Project idea: a weekend quilt using fabrics from our shelves
In tune with your year
It plans around the moments that matter for your trade:
- Autumn: knitting season starts, with new wool, patterns and cosy project ideas.
- Christmas: handmade gift projects and kits shared early, so makers have time to finish.
Makers trust a craft shop that knows its stock, so honest photos of real colours, advice from people who clearly craft themselves and customers' finished projects build more trust than any catalogue.
How it works
Send your details
Your name, email and your website or social handle. Takes under a minute.
See your first week, free
We reply with real sample posts for your craft shop, real numbers and an honest view on fit. No card.
Approve and grow
Give it the nod and GrowFleet keeps you visible while you stay on the work.
Questions from craft shops
How do I get more people to my craft workshops?
Give each workshop a steady run of posts: announce it early, show what people will make, share photos from past sessions and remind people as the date gets close. GrowFleet plans that run for you and points everyone to your booking link.
Is it worth sharing customers' projects if they used my supplies?
Yes, with their permission, because finished makes show what your stock can become and give others ideas. Content Drop lets customers send photos in by a link or QR code without an app, so collecting them takes no effort from you.
Also for your line of work
Ready when you are
See what your first week of posts would look like, free and with no card.
Reading the benchmark is step one. Beating it is step two.
GrowFleet is the done-for-you AI marketing engine behind this data: it researches, writes, designs, edits video and runs the ads for UK small businesses, then waits for your one-tap approval. From £149 a month.